Recently, I’ve decided to end a long-lasting relationship with Fast Fashion products.

And I’m relieved.

Fast Fashion has gone too far. It’s ripping off designers’ ideas, killing people and our planet by making us consume bad quality products on a weekly basis.

But it was cheap. A lot more affordable than designers clothes.

In fact, Fast Fashion companies are brilliant if we only consider the business aspect: they can design, produce and sell a collection within a month. Making throwable clothes to meet consumers’ expectations quicker. Quality - of workers’ life and fabrics - has been put aside for quantity.

And then, I asked myself, is this business model still ethically and ecologically sustainable? Do I still want to be part of it?

So as of today, I will no longer buy Fast Fashion products. I’d rather buy less, and spend money on quality clothes that have been made with a progressive approach.

If you’re interested in buying these kinds of products, there is a list of others companies that produce ethically: Honestby, Rombaut, Noyoco, Veja, and many more.

As for Waiting For Ideas, we will improve our processes, trying to be cleaner and as transparent as possible. It is time to look beyond the product that we buy, and understand the impact of the entire chain of production: from the creative part to the manufacturing and selling part.

Sincerely,

Jean-Baptiste Anotin

Founder & Creative Director

www.waiting-for-ideas.com